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My LER
My LER
  1. Programs
  3. Advertising and Brand Responsibility

Advertising and Brand Responsibility

University of Oregon

Master's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

Credits

46 credits

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Oregon

    Oregon

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2011.00

Skills

Active ListeningSocial PerceptivenessSpeakingCritical ThinkingWritingJudgment and Decision MakingReading ComprehensionCoordination

Knowledge

Sales and MarketingEnglish LanguageCommunications and MediaCustomer and Personal ServiceAdministration and Management

Abilities

Oral ExpressionOral ComprehensionWritten ComprehensionSpeech ClarityWritten ExpressionDeductive ReasoningSpeech RecognitionFluency of IdeasOriginalityNear Vision

Tasks

  • Plan and prepare advertising and promotional material to increase sales of products or services, wor
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising

Technology

Business intelligence and data analysis softwareDocument management softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Computer data input scannersDesktop computersHandheld computersLaptop computersLaser facsimile machinesMulti-line telephone systemsNotebook computersPersonal computersPersonal digital assistants PDAPhotocopying equipmentScannersTablet computers

Work Values

AchievementWorking ConditionsRecognitionIndependenceRelationshipsSupport
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium11-2011.00Advertising and Promotions Managerstitle_inference———
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

  • Organizational advertising vision and long-range promotional strategy — set and champion at the executive level, aligning brand investment with business growth objectives across all markets.
  • Enterprise-wide advertising policies — develop, institutionalize, and govern, establishing the standards by which all campaigns, agencies, and vendor relationships are evaluated and managed.
  • Senior advertising and marketing professionals — mentor, develop, and lead, building organizational capability and succession depth across the full promotions management function.
  • Cross-organizational campaign governance structures — design and implement to integrate sales, finance, legal, product, and creative functions under a unified promotional operating model.
  • Major advertising agency and media partner relationships — cultivate and steward at the principal level, negotiating enterprise agreements that deliver competitive advantage and brand equity.
  • Multimillion-dollar advertising budgets — authorize, oversee, and optimize across annual planning cycles, applying economic and accounting knowledge to maximize portfolio-level ROI.
  • Emerging technology and platform adoption — lead organizationally by evaluating business intelligence, CRM, and web creation tools for enterprise integration and competitive differentiation.
  • Industry thought leadership and brand positioning — advance through public speaking, industry participation, and innovation-driven campaigns that distinguish the organization in its sector.
  • Organizational risk and reputational exposure in advertising — assess and mitigate at the leadership level using systems evaluation, legal acumen, and executive judgment in high-visibility contexts.
  • Culture of creative excellence and achievement orientation — model and sustain across the advertising and promotions function, driving originality, accountability, and continuous improvement organization-wide.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported