Recreation, Tourism, and Nonprofit Leadership | University of Northern Iowa

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 11-9072.00

Skills

SpeakingActive ListeningReading ComprehensionCritical ThinkingSocial PerceptivenessCoordinationService OrientationWriting

Knowledge

Customer and Personal ServiceEducation and TrainingEnglish LanguageAdministration and ManagementComputers and Electronics

Abilities

Oral ExpressionOral ComprehensionSpeech RecognitionWritten ExpressionSpeech ClarityWritten ComprehensionProblem SensitivityFluency of IdeasDeductive ReasoningInductive Reasoning

Tasks

Plan, organize, or lead group activities for customers, such as exercise routines, athletic events,
Plan programs of events or schedules of activities.
Talk to coworkers using electronic devices, such as computers and radios.

Technology

Document management softwareHuman resources softwareData base user interface and query softwarePresentation softwareOperating system software

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium11-9072.00	Entertainment and Recreation Managers, Except Gambling	title_inference	—	—	—

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

Organizational strategy — set the long-term vision, mission, and strategic priorities for an entertainment and recreation division, aligning programs with enterprise-wide goals and community needs.
Executive budget authority — lead the creation and approval of multi-year capital and operating budgets across all recreation and entertainment departments, balancing fiscal responsibility with program growth.
Workforce leadership — direct the recruitment, development, and retention strategy for a large recreation management team, building organizational capability and succession pipelines.
Institutional partnerships — negotiate contracts, sponsorships, and collaborative agreements with external vendors, community organizations, and government agencies to expand recreational program reach.
Culture and service excellence — champion a department-wide service orientation culture, modeling optimism and social orientation to elevate guest experience standards across all venues and programs.
Complex problem governance — establish decision-making frameworks and escalation protocols that empower managers to resolve operational and customer challenges effectively at every level of the organization.
Technology and innovation leadership — direct the adoption and integration of emerging management, communication, and training technologies to modernize recreation operations at an organizational scale.
Cross-sector influence — represent the organization at industry conferences, public forums, and regulatory bodies, shaping policy discussions related to entertainment, recreation, and community wellness.
Performance metrics and accountability — design and oversee organizational key performance indicators for programming quality, financial health, and customer satisfaction, reporting outcomes to executive leadership and boards.
Mentorship and knowledge transfer — develop and lead formal mentoring programs and leadership academies that build the next generation of entertainment and recreation managers across the organization.

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.