LER.me

Make All Learning Count.

Get Connected

  • What is a LER?
  • FAQs (opens in new tab)
  • Partner with Us
  • Visit EBSCOed (opens in new tab)

View our Policies

  • Accessibility (opens in new tab)
  • Standards (opens in new tab)
  • Terms of Use (opens in new tab)
  • Privacy Policy (opens in new tab)
  • Opt out (opens in new tab)

Get the app

Get it on Google PlayDownload on the App Store

© 2026 All rights reserved.

Powered by EBSCOed

Skip to main contentSkip to footer
  • Live Data
My LER
My LER
  1. Programs
  3. Strategic Communication: Advertising and Public Relations

Strategic Communication: Advertising and Public Relations

University of Minnesota-Twin Cities

Bachelor's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

This Strategic Communication: Advertising and Public Relations major prepares students for careers in advertising, public relations, and corporate, non-profit, political, and health communication fields. Students develop the tools that are essential to public relations and advertising careers and learn to craft messages and campaigns about products, brands, companies, organizations, services, and information across multiple media platforms.

Credits

120 credits

Format

In-Person

Loading Skills & Competencies
Program Pathways

Credentials this program stacks toward

No program pathways.

Loading What You'll Learn
Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Minnesota

    Minnesota

Loading Student Outcomes
Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 13-1075.00

Skills

Active ListeningSpeakingNegotiationReading ComprehensionWritingCritical ThinkingPersuasionSocial Perceptiveness

Knowledge

Personnel and Human ResourcesEnglish LanguageLaw and GovernmentAdministration and Management

Abilities

Oral ExpressionOral ComprehensionWritten ComprehensionWritten ExpressionProblem SensitivityDeductive ReasoningInductive ReasoningSpeech ClaritySpeech RecognitionFluency of Ideas

Tasks

  • Negotiate collective bargaining agreements.
  • Investigate and evaluate union complaints or arguments to determine viability.
  • Propose resolutions for collective bargaining or other labor or contract negotiations.

Technology

Human resources softwareApplication server softwareData base user interface and query softwareSpreadsheet softwareOffice suite software

Tools

Digital copiersHandheld calculatorsImage scannersLaptop computersLaser facsimile machinesOffice inkjet printersPersonal computers

Work Values

AchievementRelationshipsSupportWorking ConditionsRecognitionIndependence
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium13-1075.00Labor Relations Specialiststitle_inference———
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Collective bargaining agreements — lead end-to-end negotiation of multi-year contracts autonomously, managing complex multi-issue sessions across large unionized organizations.
  • Union complaint evaluation — conduct in-depth, independent investigations of sophisticated grievances, applying deductive and inductive reasoning to determine merit and recommend disposition.
  • Strategic contract proposals — author comprehensive employer proposals and counter-proposals that balance legal defensibility, operational needs, and labor relations strategy.
  • Non-routine contractual interpretations — resolve ambiguous or disputed contract language for novel fact patterns, providing authoritative guidance to both management and union representatives.
  • Disciplinary hearing advocacy — build and present evidentiary cases at arbitration or formal hearings, including expert witness preparation and cross-examination strategy.
  • Mediation of labor disputes — independently mediate contentious impasses between employer and employee representatives, applying principled negotiation and problem-solving frameworks.
  • Systems-level compliance analysis — design and execute periodic audits of wage, hour, and employment condition data across business units, identifying systemic risk using ERP and database tools.
  • Labor law application — interpret and apply evolving statutory and regulatory requirements to organizational practices, advising leadership on legal exposure and corrective action.
  • Complex problem resolution — synthesize legal, operational, and interpersonal factors to develop durable solutions to multi-party labor conflicts in high-stakes environments.
  • Cross-functional coordination — collaborate with legal counsel, finance, and operations leaders to align collective bargaining strategy with broader organizational objectives.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
Not reported
Placement Rate
100%