Integrated Marketing Communication | Lasell University

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 11-2021.00

Skills

Reading ComprehensionSpeakingCritical ThinkingActive LearningSocial PerceptivenessActive ListeningMonitoringPersuasion

Knowledge

Sales and MarketingEnglish LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and Media

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionWritten ExpressionDeductive ReasoningFluency of IdeasInductive ReasoningSpeech ClarityOriginalityProblem Sensitivity

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Document management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Desktop computersLaser facsimile machinesNotebook computersPersonal computersPersonal digital assistants PDAPhotocopiersScannersTablet computers

Work Values

Working ConditionsAchievementRelationshipsIndependenceRecognitionSupport

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium11-2021.00	Marketing Managers	title_inference	$161,030 median	+6.56%	2,670

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: proficient (Level 3)(based on Post-Baccalaureate Certificate)

Comprehensive marketing strategy — develop and evaluate autonomously by integrating organizational objectives, market characteristics, and financial viability across product portfolios.
Multi-channel marketing activities and policies — direct and coordinate across advertising, digital, and promotional channels to drive measurable revenue and brand outcomes.
Full product development financial analysis — conduct independently, encompassing R&D appropriations, budget variance, and profit-loss projections for executive decision-making.
Dynamic pricing strategies — design and refine across complex market segments, balancing competitive pressures, cost structures, and long-term customer retention objectives.
Strategic sales forecasting — lead business development analysis and market trend monitoring to ensure sustained profitability across product lines and service categories.
Marketing and sales team — hire, train, and conduct performance evaluations for a full departmental team, overseeing daily operations and capability development.
Non-routine competitive and consumer insight challenges — resolve through advanced critical thinking, synthesizing quantitative data and qualitative market signals into actionable strategy.
Cross-functional product specification alignment — lead consultations with product development teams to ensure market-driven design, color, and packaging decisions are embedded in development cycles.
Video creation, data visualization, and presentation platforms — leverage proficiently to produce high-impact executive communications and market-facing campaign assets.
Complex negotiations with agency partners and media vendors — conduct autonomously, securing favorable terms while maintaining strategic brand and budget objectives.

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.