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  1. Programs
  3. Business Administration: Marketing & Social Media

Business Administration: Marketing & Social Media

Genesee Community College

Associate's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Social media is now the “voice” of every organization and the primary way to communicate, analyze and engage customers around the world or in your hometown. In GCC’s Marketing and Social Media concentration students learn how to create an integrated, multi-channel social media strategy using Facebook, Twitter, Instagram, LinkedIn, Pinterest, and many other platforms.

Credits

62 credits

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Genesee Community CollegeVisit Program Website
Locations

Where this program is offered

  • New York

    New York

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2021.00

Skills

Reading ComprehensionSpeakingCritical ThinkingSocial PerceptivenessActive ListeningMonitoringActive LearningPersuasionCoordinationManagement of Personnel Resources

Knowledge

English LanguageAdministration and ManagementCustomer and Personal ServiceSales and MarketingCommunications and MediaProduction and ProcessingMathematics

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionWritten ExpressionDeductive ReasoningInductive ReasoningSpeech ClarityProblem SensitivityFluency of IdeasOriginalitySpeech RecognitionInformation Ordering

Tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d
  • Review financial statements, sales or activity reports, or other performance data to measure product
  • Direct and coordinate activities of businesses or departments concerned with the production, pricing
  • Direct administrative activities directly related to making products or providing services.

Technology

Document management softwareGraphics or photo imaging softwareDevelopment environment softwareVideo creation and editing softwareWeb page creation and editing softwareCustomer relationship management CRM softwareHuman resources softwareData base user interface and query software

Tools

Desktop computersLaser facsimile machinesNotebook computersPersonal computersPersonal digital assistants PDAPhotocopiersScannersTablet computers10-key calculatorsCell phonesComputer scannersCredit card processing machinesDigital camerasHandtrucksHumidity test chambersLaptop computersMagnetic card readersPhotocopying equipmentPoint of sale POS systemsProfilometers

Work Values

Working ConditionsAchievementRelationshipsIndependenceRecognitionSupport
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium11-2021.00Marketing Managerstitle_inference$161,030 median+6.56%2,670
Match confidence: medium11-1021.00General and Operations Managerstitle_inference$102,950 median+4.41%16,400
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Associate's Degree)

  • Marketing strategies — formulate draft recommendations based on market characteristics, cost factors, and company objectives with moderate oversight.
  • Pricing strategies — develop and propose options that balance firm profitability goals and customer satisfaction using competitive benchmarking data.
  • Marketing campaigns — coordinate execution across advertising and promotion teams, managing timelines and deliverables in a mid-sized organizational environment.
  • Sales forecasting models — apply to evaluate product line profitability and identify emerging market trends with limited supervisory review.
  • Return-on-investment projections — prepare for new product initiatives by analyzing historical expenditure data and financial performance reports.
  • Marketing and sales staff performance — evaluate through structured reviews and provide day-to-day guidance to support individual development goals.
  • Web page creation and data base query software — use routinely to update campaign content, pull audience segmentation data, and monitor digital performance metrics.
  • Stakeholder communications — deliver persuasive oral and written presentations to internal teams and external partners advocating for marketing recommendations.
  • Product development consultations — participate in cross-functional discussions to align packaging, design, and feature decisions with market positioning strategies.
  • Market trend analyses — monitor and synthesize industry publications and competitive intelligence sources to inform quarterly planning decisions.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
14%
Placement Rate
74%