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  1. Programs
  3. Marketing

Marketing

Florence-Darlington Technical College

Associate's DegreeAcademicCIP: 52.1801

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Graduates with a degree in Marketing receive 66 credit hours of course work. They know accounting, business, business ethics, business law, computer applications, and leadership. Graduates know the fundamental concepts in marketing, retailing, advertising, data analytics, finance, managing spreadsheets, and business management. They receive oral and written communication skills, critical thinking skills and problem-solving skills for both academic and workplace situations.

Credits

66 credits

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 41-4012.00

Skills

SpeakingActive ListeningNegotiationCritical ThinkingReading ComprehensionWritingActive LearningPersuasionJudgment and Decision MakingSocial PerceptivenessInstructingLearning StrategiesComplex Problem SolvingManagement of Financial Resources

Knowledge

English LanguageCustomer and Personal ServiceMathematicsAdministration and ManagementSales and MarketingTransportationEducation and TrainingEconomics and AccountingLaw and GovernmentAdministrative

Abilities

Oral ExpressionOral ComprehensionSpeech ClarityWritten ComprehensionSpeech RecognitionDeductive ReasoningWritten ExpressionProblem SensitivityInductive ReasoningInformation OrderingNear VisionFluency of IdeasMathematical ReasoningCategory Flexibility

Tasks

  • Answer customers' questions about products, prices, availability, product uses, and credit terms.
  • Recommend products to customers, based on customers' needs and interests.
  • Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
  • Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accou
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Monitor and follow applicable laws and regulations.
  • Purchase the highest quality merchandise at the lowest possible price and in correct amounts.
  • Formulate policies and procedures for bid proposals and procurement of goods and services.
  • Buy merchandise or commodities for resale to wholesale or retail consumers.
  • Negotiate prices, discount terms, or transportation arrangements with suppliers.
  • Examine, select, order, or purchase merchandise consistent with quality, quantity, specification req

Technology

Word processing softwareCustomer relationship management CRM softwareDocument management softwareAccounting softwareGraphics or photo imaging softwareWeb page creation and editing softwareComputer based training softwareCalendar and scheduling softwareInformation retrieval or search softwareElectronic mail softwareSpreadsheet softwareData base user interface and query softwareAnalytical or scientific softwarePoint of sale POS softwareHuman resources softwareEnterprise resource planning ERP software

Tools

Desktop computersLaptop computersLaser printersLight-emitting diode LED projectorsMobile telephonesNotebook computersPersonal computersCarousel slide projectorsCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDigital calculatorsDigital video camerasDigital video disk DVD playersHandheld microphonesInteractive whiteboard controllersInteractive whiteboards10-key calculatorsLaser facsimile machinesMulti-line telephone systemsPersonal digital assistants PDAPhotocopying equipmentScannersTablet computersPoint of sale POS systems

Work Values

RelationshipsAchievementWorking ConditionsIndependenceRecognitionSupport
Career Pathways

Occupations this program prepares you for

  • Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products41-4012.00
  • Business Teachers, Postsecondary25-1011.00
  • Purchasing Agents, Except Wholesale, Retail, and Farm Products13-1023.00
  • Wholesale and Retail Buyers, Except Farm Products13-1022.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Associate's Degree)

  • Customer questions about products, pricing, and credit terms — respond confidently and independently across a growing account portfolio, drawing on accumulated product knowledge in a wholesale distribution or manufacturing sales setting.
  • Product recommendations — develop and deliver tailored to individual customer needs and purchasing history, applying consultative selling techniques with minimal supervisory oversight.
  • Price quotes, contract terms, and delivery schedules — estimate and negotiate within established authority limits, balancing customer expectations and company margin requirements on routine deals.
  • Sales contracts and order forms — prepare, review, and manage end-to-end for standard transactions, ensuring accuracy and compliance with company policies and client agreements.
  • Post-sale client consultations — conduct proactively to resolve service issues and reinforce relationships, identifying upsell or cross-sell opportunities within an existing customer base.
  • Market and competitor intelligence — monitor systematically using trade publications, CRM data, and industry contacts, summarizing findings in regular reports for the sales team.
  • Sales budgets, activity reports, and performance metrics — prepare and analyze using CRM dashboards and spreadsheet tools to track progress against individual quota targets.
  • Product samples, catalogs, and digital presentation materials — curate and deliver effectively during in-person and virtual sales calls to advance opportunities through the pipeline.
  • Presentation software and web-based tools — use to create and deliver professional sales presentations tailored to mid-market customer segments.
  • Time management across a multi-account territory — apply structured planning techniques to prioritize high-value customer interactions and administrative responsibilities efficiently.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported