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  1. Programs
  3. Mass Communication - Public Relations and Advertising

Mass Communication - Public Relations and Advertising

Delaware State University

Bachelor's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The Mass Communications major produces graduates who specialize in convergence journalism, public relations/advertising, and radio, television, film production. The curriculum combines three (3) essential elements of learning: with communication technologies. professionals. New guidelines, policies and standards of accreditation and/or certification organizations may necessitate curricula changes. Students should see the curriculum sheet for their concentration.

Credits

120 credits

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Delaware

    Delaware

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 13-1075.00

Skills

Active ListeningSpeakingNegotiationReading ComprehensionWritingCritical ThinkingPersuasionSocial Perceptiveness

Knowledge

Personnel and Human ResourcesEnglish LanguageLaw and GovernmentAdministration and Management

Abilities

Oral ExpressionOral ComprehensionWritten ComprehensionWritten ExpressionProblem SensitivityDeductive ReasoningInductive ReasoningSpeech ClaritySpeech RecognitionFluency of Ideas

Tasks

  • Negotiate collective bargaining agreements.
  • Investigate and evaluate union complaints or arguments to determine viability.
  • Propose resolutions for collective bargaining or other labor or contract negotiations.

Technology

Human resources softwareApplication server softwareData base user interface and query softwareSpreadsheet softwareOffice suite software

Tools

Digital copiersHandheld calculatorsImage scannersLaptop computersLaser facsimile machinesOffice inkjet printersPersonal computers

Work Values

AchievementRelationshipsSupportWorking ConditionsRecognitionIndependence
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium13-1075.00Labor Relations Specialiststitle_inference———
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Collective bargaining agreements — lead end-to-end negotiation of multi-year contracts autonomously, managing complex multi-issue sessions across large unionized organizations.
  • Union complaint evaluation — conduct in-depth, independent investigations of sophisticated grievances, applying deductive and inductive reasoning to determine merit and recommend disposition.
  • Strategic contract proposals — author comprehensive employer proposals and counter-proposals that balance legal defensibility, operational needs, and labor relations strategy.
  • Non-routine contractual interpretations — resolve ambiguous or disputed contract language for novel fact patterns, providing authoritative guidance to both management and union representatives.
  • Disciplinary hearing advocacy — build and present evidentiary cases at arbitration or formal hearings, including expert witness preparation and cross-examination strategy.
  • Mediation of labor disputes — independently mediate contentious impasses between employer and employee representatives, applying principled negotiation and problem-solving frameworks.
  • Systems-level compliance analysis — design and execute periodic audits of wage, hour, and employment condition data across business units, identifying systemic risk using ERP and database tools.
  • Labor law application — interpret and apply evolving statutory and regulatory requirements to organizational practices, advising leadership on legal exposure and corrective action.
  • Complex problem resolution — synthesize legal, operational, and interpersonal factors to develop durable solutions to multi-party labor conflicts in high-stakes environments.
  • Cross-functional coordination — collaborate with legal counsel, finance, and operations leaders to align collective bargaining strategy with broader organizational objectives.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
53%
Placement Rate
38%